Opinion: Page 2
The latest opinion pieces by industry thought leaders
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The future of produce marketing is demand creation
While promotion of fruits and vegetables should always highlight health and nutrition, Lauren M. Scott, Produce Marketing Association's marketing director, argues it should increasingly focus on wants and aspirations, as well.
Lauren M. Scott • Sept. 12, 2018 -
Knowing your audience is key to grocers' success
While new technologies are appearing in the supermarket business, Sylvain Perrier, CEO of Mercatus Technologies, outlines what retailers need to consider before deciding whether to implement them.
Sylvain Perrier • Aug. 20, 2018 -
How to target shoppers when ingredients drive the sale
Consumers now check product labels before deciding what goes in their carts. Catalina's Mark Bees explains how brands and retailers can figure out which components they want to find.
Mark Bees • July 30, 2018 -
Striking a balance between pricing and provenance
Kieran Forsey, CEO of private brand grocery specialist Solutions for Retail Brands, explains why "clean and clear" labeling is a key weapon in the battle of the supermarkets.
Kieran Forsey • July 09, 2018 -
Going bananas to keep perishable goods on the move
To keep sensitive products from aging during transit, importers and exporters must look carefully at every step of the supply chain process, writes Gary M. Barraco of Amber Road.
Gary M. Barraco • May 22, 2018 -
The future of grocery shopping is closer than you think
Consumers are looking for in-store experiences personalized for them, such as fresh and healthy items, exclusive offers and friendly customer service, says Holly Pavlika of Inmar.
Holly Pavlika • May 01, 2018 -
Preparing front-line grocery workers for the retail revolution
While embracing technology is central to transformation in the space, the human element must not be overlooked. RevUnit's David Baker explains how training can empower employees.
David Baker • April 26, 2018 -
Prepared foods are hot, but inefficiency could cool the trend
Technologies that increase efficiency in perimeter departments are essential to maintaining margins, says Art Powell of Digimarc Corporation.
Art Powell • April 23, 2018 -
Pixino
Pollution: The next big food opportunity
Food and beverage brands have a chance to respond to consumer demand for cleaner, functional products while helping reduce global pollution at the same time, says Mandy Saven of Stylus.
Mandy Saven • April 17, 2018 -
In the Toys R Us void, toy makers should target grocery
As the massive toy retailer winds down, producers can fill the gaps in their profit-and-loss statements by targeting supermarkets, writes Tim Hall, CEO of research firm Simporter.
Tim Hall • April 05, 2018 -
Here is what's next as grocers catch up to e-commerce
Grocery e-commerce is expensive, but the faster retailers can adjust to the new online reality the more costs will come down, writes Victoria Gustafson of Astound Commerce.
Victoria Gustafson • March 29, 2018 -
HelloFresh
Thinking outside the meal kit box to improve food safety and quality
While these products have become popular, there are challenges that remain. Steritech's Doug Sutton offers advice on ways to address high cancellation rates and falling sales.
Doug Sutton • March 28, 2018 -
Go fresh or go home: Grocers confront a new landscape
As Amazon continues to pressure center store profits, Forager CEO David Stone writes that supermarkets should make fresh produce the core of their competitive strategy.
David Stone • March 26, 2018 -
Lidl
Recipe for failure: The 5 mistakes global retailers make when entering the U.S.
As the grocery industry grows more competitive, global supermarket chains are eager to reposition themselves and build out their footprint in new markets.
Keith Daniels • March 08, 2018 -
How grocery retailers can survive in the age of Amazon
Victoria Gustafson, the CPG/grocery strategy vertical lead at Astound Commerce, describes how supermarkets can leverage hyperlocalization and other industry cornerstones to fend off the e-commerce giant.
Victoria Gustafson • Feb. 02, 2018 -
The dynamics of food donation
With more than a third of products going to waste, Inmar's Rob Zomok discusses the benefits of donating items for manufacturers and retailers, and how they can overcome obstacles that may slow or prevent them from doing so.
Rob Zomok • Jan. 02, 2018 -
Flickr
Grocers: Inefficient cash handling is costing your stores money
As supermarkets look for new ways to increase efficiencies and reduce spending, Cummin Allison's Tim Grabacki offers advice on how to help improve a location's bottom line.
Tim Grabacki • Dec. 19, 2017 -
'Alexa, add my favorite yogurt to my list'
As grocery e-commerce gets more personal, Diego Maniloff of Unata says it's time for retailers to turn their efforts to voice recognition technology.
Diego Maniloff • Dec. 08, 2017 -
Aldi
Industry disruption demands effective manufacturer-retailer collaboration
In a rapidly changing sector with growing competition, Wayne Spencer from T-Pro Solutions offers advice on how food producers and stores can work more closely together to achieve meaningful results.
Wayne Spencer • Nov. 30, 2017 -
Beyond traditional: Grocers need to use new forecasting methods to stock the digital shelf
Getting an accurate, detailed prediction at scale is table stakes today in order to compete with the Amazons and Instacarts of the world, and Anush Viswanathan from Ugam has suggestions for retailers to improve.
Anush Viswanathan • Nov. 20, 2017 -
Fotolia
Socrates' advice for moving your products off the shelf faster
With food and beverage manufacturers competing with thousands of other products, Victoria Vessella from Repsly discusses how companies can get consumers to buy their item once it reaches the store.
Victoria Vessella • Nov. 08, 2017 -
Mastering the endless aisle starts with logistics
With more retailers blurring the line between their physical and digital stores, Dan Wilkinson of 1WorldSync explains how companies can gain an edge by focusing on speed and convenience.
Dan Wilkinson • Oct. 26, 2017 -
How grocers can learn from the UK as the industry undergoes a massive structural shift
The U.S. market looks a lot like Britain's did in 2011. Anush Viswanathan from Ugam explains some of the lessons learned on the other side of the Atlantic — and how to avoid the same pitfalls.
Anush Viswanathan • Oct. 03, 2017 -
5 reasons to believe in brick-and-mortar grocery
Mark Hardy, CEO of virtual reality solutions provider InContext Solutions, argues that emerging retail technologies and consumer demand for grocery experiences make physical stores irreplaceable.
Mark Hardy • Oct. 02, 2017 -
Fotolia
Using touchpoints to boost online grocery sales and engagement
Touchpoints are vital to helping retailers understand their shoppers. Sam Cinquegrani of ObjectWave explains the more common ones and how to take advantage of the data they provide.
Sam Cinquegrani • Sept. 26, 2017
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