Dive Brief:
- The Raley’s Companies announced Monday three executive changes, including appointing Carol Barsotti as chief marketing officer.
- The company also promoted Natalie Slatter to senior vice president of enterprise operations and Levi Wingo to senior vice president of sales and merchandising strategy.
- The regional grocer’s naming of a chief marketing officer marks a new executive structure that brings marketing together with its communications, government affairs and community impact, the company said in emailed remarks to Grocery Dive.
Dive Insight:
The Raley’s Companies said these leadership changes aim to enhance the customer experience, operations and merchandising strategy across its banners.
Barsotti’s expanded responsibilities come just seven months after she joined The Raley’s Companies as chief communications officer, per her LinkedIn profile. Now, in addition to her existing oversight of communications, government affairs and community impact, she will also lead marketing for the company, according to the press release.
Slatter will now oversee store operations across the grocery company’s banners while supporting store teams, improving operations and ensuring a strong customer experience, per the announcement. Slatter is a Raley’s veteran, having spent her entire 27-plus-year career with the grocer.
Wingo joined the grocer in 2002 at the start of his career, according to his LinkedIn profile. In his new role, he will lead the company’s merchandising strategy, innovation, category growth, and customer value initiatives, per the announcement.
The Raley’s Companies has made numerous executive changes in recent years, including adding roles to its C-suite. At the start of last year, the company named its first-ever chief growth and transformation officer.
The company’s footprint, which consists of 10 banners, currently includes more than 200 stores across eight states and four Tribal Nations.
