Juicetiva™, maker of whole-leaf hemp juice powders grown and produced on its own Imperial Valley farm, today announced that its products are now available in all 60 locations of Apotheca, an East Coast hemp retail chain. The expansion coincides with a full brand redesign and the launch of four new blends.
Juicetiva™ is made from hemp leaves picked fresh on the company's Imperial Valley, California, farm and cold-pressed into juice immediately after harvest. The juice then goes through a proprietary eight-stage freeze-drying process that avoids heat, which helps preserve the leaf's naturally occurring vitamins, minerals, essential fatty acids, flavonoids and chlorophyll, along with the non-psychoactive cannabinoids CBDA, CBD and CBGA in their raw form.
The resulting powder is water-soluble and mixes easily into water, smoothies or coffee. Every batch is third-party lab tested and contains non-detectable THC. The line is available as a mix-in powder, capsules and gummies.
New blends and packaging
Juicetiva™ is introducing redesigned packaging and four functional blends, each a 30-day supply, that pair whole-leaf hemp juice with complementary superfoods: Plus 100% Juice powder capsules
- NaturalTiva — 100% hemp leaf juice powder with no additives
- LionTiva™ — hemp leaf juice blended with lion's mane mushroom
- CoffeeTiva™ — coffee, hemp leaf juice and lion's mane
- LemonTiva™ — a lemon and hemp leaf juice blend
The new lineup is rolling out at Apotheca stores, select health food retailers and juicetiva.com.
"Most people hear 'hemp' and think it gets you high. We're showing that the hemp leaf is a whole food: nutritious, non-psychoactive and ready for the mainstream," said Chris Boucher, founder of Juicetiva and an entrepreneur since 1991. "We believe hemp leaf juice is the next great plant-based superfood, and getting onto the shelves of a 60-store chain is a big step, not just for us, but for the whole category."
Juicetiva™ is a vertically integrated, farm-to-shelf producer of whole-leaf hemp juice products. Hemp leaves are grown, cold-pressed and freeze-dried on the company's farm in California's Imperial Valley, then made into a pure juice powder, capsules and gummies. Every batch is third-party lab tested. Juicetiva products are available at Apotheca stores, select health food retailers and juicetiva.com.
Juicetiva™ was founded by CEO Chris Boucher, who in 1994 planted what is widely recognized as the first modern-day U.S. hemp crop, at a USDA research center in California's Imperial Valley. As co-founder of the modern day hemp industry with 35 years in the business, Boucher has appeared on more than 200 radio shows and podcasts, is frequently quoted in national news outlets and speaks regularly at industry trade events.
