Dive Summary:
- Hershey Co. plans to unveil a new Chocolate World location in Las Vegas this winter, with the move thought to be part of a larger campaign to expand the brand's retail presence.
- Here's a rendering of what the Chocolate World in Las Vegas may look like.
- Hershey already has Chocolate World locations in Times Square, Chicago, Niagara Falls (Canada), Shaghai (China), Dubai (United Arab Emirates) and Singapore; the company plans to roll out another Chocolate World in China in the next 18 months.
From the article:
This winter, the Hershey Co. will unveil a Chocolate World in the strip, part of ongoing renovations to the New York New York Hotel and Casino. It's the latest Chocolate World store, in what could be a broader campaign by the Derry Township-based chocolate company to expand its retail reach.
While the Chocolate Worlds won't be as ubiquitous as Disney Stores, sources within the company have indicated Hershey is considering expanding the Chocolate World brand to other major markets.
