From skinning a watermelon to all-day breakfast, below are some interesting reads from the week:
Reynolds, of kitchen foil fame, is going for #foodporn with a digital cookbook on Instagram with its "Endless Table" campaign. Havas Worldwide Chicago created the campaign.
"Reynolds has been known as a kitchen staple for years, but the younger demographic just isn’t brand loyal," Ecole Weinstein, group creative director at Havas Worldwide Chicago, told Digiday. "We realized we had to reach a whole new segment of digitally-savvy moms, be more relevant to their cooking routine and talk to them in a way they want to be talked to."
Skinning a watermelon: explained
Skinning a watermelon isn’t something often discussed in typical conversation. And yet, it’s something that Mark Rober posted on his design and engineering YouTube channel. Just ... watch the video.
McDonald’s announced the unthinkable. Well, actually, it’s pretty logical to those breakfast-obsessed at least. All-day breakfast is starting at the struggling chain Oct. 6. Though, as Bloomberg points out, this could further hurt an already short-supplied industry.
.@ConnorFranta you know that breakfast of ours? Well, it’s about to become an #AllDayBreakfast starting 10/6. k bye. pic.twitter.com/4G1DbPn6Vp
— McDonald's (@McDonalds) September 1, 2015
Chipotle chases college campus delivery
Courting millennials with delivery isn’t a new concept, but Chipotle just took matters into its own burritos...err, hands. As if many college students aren't lazy enough, Chipotle is going to deliver this fall via Tapingo, to 40 U.S. colleges in the fall and plans to grow to 100 by spring. Six schools already have the option.
The colors industry is getting a lot of attention right now, but it has quite a complicated history (see: there used to be pink margarine).