Dive Brief:
- Brookshire Brothers has implemented Cognira’s artificial-intelligence-powered management tool for promotions, the Texas-based grocer announced Wednesday.
- Called PromoAI, the tool uses AI and advanced analytics to help retailers better execute and analyze promotions.
- Brookshire Brothers’ effort to optimize its promotions comes at a time when boosting value has been paramount for grocers looking to soothe customer worries about food costs.
Dive Insight:
The announcement noted that Brookshire Brothers chose the unified, AI-powered platform because it will give customers more relevant offers and provide the grocer with automated workflows and performance analytics.
With the implementation of the technology done, Brookshire Brothers can now plan and manage promotions from a single, centralized platform accessible across functions as well as more accurately forecast promotions’ financial outcomes. The tool will also allow the grocer to evaluate a promotions’ effectiveness and reduce inefficiencies.
Other retailers, including Weis Markets, Schnuck Markets, Cub Foods and Rite Aid, have also linked up with Cognira, according to the tech vendor’s website.
Over the last few months, the grocery industry has seen a swarm of price cuts, limited-time deals and updates to loyalty programs as food affordability concerns persist among consumers. Stop & Shop, for example, is offering a weekly rotating selection of $1 and under deals across departments, including fresh produce, snacks, beverages and household essentials, starting this Friday until Aug. 16.
