Dive Brief:
- Stop & Shop announced Monday it’s lowering prices across all of its New York and New Jersey stores — the latest move in the banner’s multi-year strategy to improve affordability.
- The Ahold Delhaize USA chain dropped prices on thousands of “customer favorites” across departments, including national and store brand goods.
- This initiative comes just weeks after executives at Ahold Delhaize told investors that the company plans to accelerate the rollout of Stop & Shop’s price investment and remodeling program, given that the banner’s performance continues to improve.
Dive Insight:
With the addition of the 137 New York and New Jersey stores, Stop & Shop’s lower everyday prices initiative has now been implemented at over 350 of its locations across Massachusetts, Rhode Island, Connecticut, New York and New Jersey, according to the emailed announcement.
Stop & Shop has spent nearly a decade working to sharpen its customer experience, including enacting a multi-year transformation strategy starting in May 2024 that includes lowering prices, remodeling stores and improving the overall customer experience.
“With affordability a top priority for families today, delivering meaningful savings with lower prices on thousands of items across our stores in New York and New Jersey marks an important milestone in our broader strategy,” Stop & Shop President Roger Wheeler said in a statement.
Price decreases range from 9% to 28%, according to examples listed in the announcement, and include products like Nathan’s beef franks, freshly baked bagels, store brand kaiser rolls and hand-decorated 7-inch single-layer cakes.
Stop & Shop has rolled out numerous price investments since the start of this year. In February, the banner rolled out everyday lower prices on chicken sold in its New York and New Jersey stores in an initiative dubbed “More Cluck for Your Buck,” the press release noted.
In March, Stop & Shop announced a refresh of its hot bar offerings across over 250 of its stores while also lowering the cost of these items by $1 per pound.
The grocer noted that it’s also offering additional deals at its in-store savings station kiosks and through its weekly sales, “deal locks” that temporarily lower prices for certain items and meal deals.
