Dive Summary:

• ColaLife is distributing medicine via trucks to remote Zambian areas. The company has acknowledged that they are using the Coca-Cola distribution model.
• The medicines includes oral rehydration salts and zinc, both of which, like Coke, are stable at normal temperatures. As a result, they can move through the same distribution chain easily.
• The company is selling the product instead of giving it away, but argues that availability and not price has been the issue in the past.

From the article:

...“What has worked is copying Coca-Cola's business techniques: create a desirable product, market it like mad, and put the product in a distribution system at a price so that everyone can make a profit,” he explained. “If there is demand and retailers can make a profit, then they will do anything to meet that demand.”...