German discounter Lidl has unveiled its Thanksgiving deal on the heels of similar announcements from retailers looking to juice sales ahead of the all-important holiday.
Lidl announced last week that it has offerings for a Thanksgiving dinner that can serve up to 10 people that and costs less than $30 in total.
The meal includes a 13-pound frozen turkey for 49 cents per pound, available through the free loyalty program myLidl, along with the ingredients to make pumpkin pie and a variety of sides such as sweet potatoes, Hawaiian sweet rolls, fresh cranberries and baby carrots.
The items for the meal will be available at all of Lidl’s U.S. stores starting Nov. 15. Lidl, which has its U.S. headquarters in Arlington County, Virginia, operates more than 170 stores across nine East Coast states and Washington, D.C.
Lidl said that its frozen turkey pricing is $1.30 less than the national average of $1.79 per pound, citing USDA data.
The American Farm Bureau Federation found that $64 was the average cost of a Thanksgiving meal for 10 people in 2022, Lidl noted in its announcement. That’s a 20% increase from the average cost of $53.31 in 2021.
Competitor Aldi rolled out price reductions of up to 50% on more than 70 seasonal staples on Nov. 1, noting that the savings would last until the end of the year.
Mass retailers have also recently revealed their Thanksgiving deals as consumers continue to battle high food prices. Walmart is selling two Thanksgiving meal options at lower prices than last year, with one focused on scratch baking while the other features ready-to-bake options. Target is offering a four-serving feast for under $25 that includes a 10-16 pound turkey at less than $1 per pound and various sides for less than $5 each.