- Ohio-based Jungle Jim’s International Market has opened "The Oscar Station," a bourbon bar and event center behind its Fairfield, Ohio location, according to CityBeat. The bar features more than 40 bourbons, an expansive cocktail menu, snacks and appetizers and a cigar lounge.
- The Oscar Station will be connected by monorail to the store's Oscar Event Center above the grocery store. It will be available for private events when it's not operating as a bar for the public.
- Jungle Jim's will host a grand opening event at the bourbon bar Jan. 11, featuring music, giveaways and raffles. Guests will be able to order drinks from the bar.
Jungle Jim’s International Market has always had a flair for making shopping less of a chore and more of an experience. The Fairfield location is already home to The Oscar Event Center, a venue for weddings, corporate events and parties. Jungle Jim's also operates other venues including a cooking school and the Jungle Experience Center (JXC), a multimedia center that hosts classes, seminars and virtual reality experiences.
The Oscar Station will feature bourbons that range from $18 to $125 for a 1.5-ounce pour, which could generate notable sales. The collection will include options like Van Winkle Special Reserve 12-year and Macallan 25-year. Currently the bar is only open to the public Wednesdays and Thursdays from 4 p.m. to 10 p.m.
Jungle Jim’s joins larger chains like Whole Foods and Albertsons as well as smaller retailers like DeCicco & Sons in New York and Oliver’s Market in California that have added in-store bars to complement the shopping experience. Bars are a natural extension to grocers' wine and beer sales strategies. They also create a platform to introduce shoppers to local or unique products in a relaxed and educational environment.
Bars also add to the community feel of local grocery stores. Brick-and-mortar have the advantage of offering human connection and experience that shoppers can't get online.