Dive Summary:
- Jones Soda is showing its appreciation for Michigan, which helped the company gain a foothold among consumers, by debuting state themed bottles to be sold exclusively within Michigan. In addition, it will be bottled in Detroit.
- Jones CEO Jennifer Cue credits Michigan for being one of the sodas strongest markets.
- The bottles will feature 40 photos depicting the state.
From the article:
...“From the outset of the launch of our brand in 1996 through today, Michigan has been one of our strongest markets. Our Michigan fans and distributors have always been our biggest supporters, and I have never lost sight of that,” said Jennifer Cue, Jones Soda CEO. “With the help of the Made In Detroit brand and Intrastate Distributors, this unique bottling and distribution of Michigan-themed Jones Soda is our way to honor and say thank you to the great state of Michigan. Thank you, Michigan!”...