The center store has seen booming sales in certain categories during the pandemic. But with the rise of e-commerce and new consumer habits taking shape, grocers are questioning how they can keep shoppers engaged with those aisles of packaged goods.
In this four-part series, Grocery Dive explores how grocers can modernize the core of their stores and make it a more exciting place to shop. This includes an analysis of findings from proprietary retailer and shopper surveys in partnership with Inmar Intelligence to gauge their attitudes toward the center store and how they’re approaching it.
It also includes stories about how grocers are leveraging local products to meet key corporate goals and boost sales, and how e-commerce personalization is creating new opportunities for discovery and convenient online shopping.
The series caps off on Nov. 18 with an exploration of different design elements and layouts that retailers are implementing to boost shopper engagement with the center store.