As a leading specialty distributor, KeHe knows a thing or two about health and wellness trends. So what does the company see on the horizon for 2024? 

The company’s 2023 predictions report found consumers adding flare to healthy recipes and tapping into unique ingredients to elevate their culinary experience. But next year is more about the sustenance rather than the spice, with consumers putting a greater emphasis on functionality, convenience and clean ingredients. 

Shoppers are seeking out foods “rich in essential nutrients” that help prevent chronic disease and illness, according to Kehe’s 2024 macro trends report. Going hand-in-hand with this prediction, KeHe sees shoppers stocking their homes with household staples that are clean-label, organic and nutrient-dense. 

Consumers are also looking to find what KeHe experts refer to as the “real deal.” With increased access to nutritional information online, customers are searching for ingredients that include “real dairy, real sweeteners, and quality meats and cheeses.” 

This hunt for nutrient-packed and “real” products has a dual purpose for consumers as they want the goods they purchase to also help them achieve personal health goals. Convenience also comes into play as individuals are trying to minimize time in the kitchen, eat on the go and be more efficient when they cook. 

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Impulse find

Kroger tackles recipes for game day

The grocer has teamed up with pro football players Tee Higgins, Amon-Ra St. Brown and Tank Dell to bring fans an exclusive lineup of recipes with Kroger Brand products. Each recipe is also a “personalized twist” on each player’s favorite game day treat and can be shopped online for pickup or delivery as well as purchased in-store. 

Cincinnati wide receiver Higgins is bringing sheet pan chicken nachos to the table, St. Brown is serving up chicken schnitzel sliders, while Dell is using Kroger’s cheddar and sour cream ripple potato chips as a surprise twist in his homemade macaroni and cheese recipe.