Grocers have grappled with a rapidly changing landscape over the last few years, from quickly shifting consumer habits during the pandemic to high inflation to a heightened focus on shrink and safety. As 2024 kicks off, what are grocers focused on?

Grocery prices are still a major sticking point for shoppers as they continue to worry about inflation. Even as inflation has calmed, consumer concerns over their finances have remained high. 

As shoppers fret about their finances, grocers have found that their foodservice offerings, from hot bars to packaged meals, are bright spots that provide key advantages in competing with restaurants. Grocers like Giant Food and Wegmans are expanding their efforts to communicate to customers the value of their meal options.

The industry is also seeing grocers sharpen their retail media approaches, with many grocers now exploring in-store advertising opportunities. 

Here’s a selection of stories that look ahead to the opportunities and challenges awaiting grocers in 2024.