As retail media advancements accelerate, retailers are getting pulled in countless directions to keep up, whether that’s launching an in-house network, bringing digital screens into store aisles, working through privacy law red tape or solidifying standardization metrics.
The Interactive Advertising Bureau’s Connected Commerce Summit in New York last month brought retailers, technology providers and grocers alike under one roof to sort through this rapidly changing landscape and discuss key focus areas.
Albertsons Media Collective, Kroger Precision Marketing, Hy-Vee Red Media, Instacart, Grocery TV and more were in attendance and spoke on panels that discussed technology, measurement metrics and practices, in-store data attribution and even TikTok.
Panels at the conference also shared what IAB has worked on behind the scenes — the industry’s first-ever in-store retail media standardizations. Jeffrey Bustos, IAB’s vice president of measurement addressability data and the event’s keynote speaker, announced the standardizations on day two of the conference, stating they are compatible worldwide and build off of the retail media measurement metrics the organization released last year.
Here’s a look back at Grocery Dive’s coverage of the conference and what grocers had to say about the retail media industry.