Dive Summary:
- Dunkin Donuts has decided to try and enter the $4.2 billion gluten-free market with a limited run of baked goods in their Miami and Boston franchises.
- The company hopes their trial-runs of gluten-free blueberry muffins and cinnamon sugar donuts will lure prospective buyers.
- Analysts are still arguing whether the recent boom in gluten-free products is sustainable, however the size of the market continues to grow at a steady rate.
From the article:
Dunkin Donuts is dipping into the $4.2-million gluten-free sector by test marketing gluten-free blueberry muffins and cinnamon sugar donuts in the Boston and Miami markets, reported Baking Business News.
The addition of gluten-free products on menus is sure to please those consumers who are gluten intolerant or have gluten sensitivities. Whether the gluten-free movement is simply a trend or a health issue with increasing awareness, the consumer craze for gluten-free products is not going away. According to a Packaged Facts report, the gluten-free sector has exploded within the past few years to reach $4.2 billion in 2012. An August 2012 consumer survey revealed 18% of adults said they are buying or consuming gluten-free labeled foods, up from 15% in 2010, with a compound annual growth rate of 28% between 2008 and 2012.