Sales are everywhere in the grocery aisles these days, so supermarkets are turning to innovative methods to communicate value beyond just the discounts on their yellow tags.

Traditional grocers’ longstanding strategies of high-low pricing and loyalty program perks aren’t as appealing these days to price-conscious consumers who have shifted their spending to low-price retailers. So supermarkets have gotten creative with their merchandising by going beyond their regular discounting strategies and finding more ways to showcase what they bring to the table for consumers, literally.

In this four-part series, Grocery Dive delved into these new retailer tactics. First, we gave an overview of where consumers stand with value perception and how traditional grocers can narrow the gap with discounters.

Then, we looked at how Ahold Delhaize banner Giant Food is using in-store messaging to marry its healthy eating podcast with its sale items. 

For our third story, Senior Editor Catherine Douglas Moran explores in her “More than a Store” column the pitfalls and potential opportunities with grocers communicating value through electronic shelf labels.

Finally, grocery analysts weighed in on how Sprouts’ new loyalty program may help the specialty grocer on its mission to improve its value messaging amid muted sales growth.