Dive Brief:
- Aldi US upgraded its website and app powered by Instacart, the grocery technology company announced Monday.
- The updated tech suite taps Instacart’s Storefront Pro platform, unifying Aldi’s website, app and in-store digital features to establish an end-to-end e-commerce solution.
- This announcement marks another milestone in Aldi’s 2026 expansion plans, which include opening more than 180 locations.
Dive Insight:
Aldi originally announced plans to revamp its website at the start of this year when it disclosed its ambitious 2026 growth plans, noting that the updated website would make curbside pickup easier and offer home delivery.
The upgraded website also provides shoppers with better personalized product recommendations, enhanced product discovery and shoppable recipes, according to the press release.
Aldi’s updated digital platforms also establish Instacart as the discounter’s exclusive fulfillment partner across these online channels.
Under the “Learn More” tab on Aldi’s website, the grocer also highlights features like:
- Aldi Finds, which showcases weekly deals
- In-Store Mode to help shoppers see in-store prices and promotions and, once they’re inside, assist them with locating products
- Weekly Ads, the discounter’s digital weekly circular
- and a“Shop by Diet” tool
Aldi and Instacart first partnered in 2017 to offer same-day delivery through Instacart Marketplace in the U.S. In 2019, the companies expanded their tie-up to have Instacart power delivery and curbside pickup, per the announcement.
While Aldi has been making headlines with its triple-digit number of store openings, the discounter has also been investing in its digital experiences and online presence. A major initiative for Aldi throughout last year was revamping its social media presence by implementing a customer-centric strategy.
