Dive Brief:
- Ahold Delhaize USA has launched a new app for its associates called ADUSA Connect, the grocery company confirmed in a Thursday email to Grocery Dive.
- The app provides its workers with curated news, organization-specific links and associate resource offerings. It also works as an “internal social wall” where staffers can interact with each other’s posts.
- More grocers are launching employee apps to improve internal communications and streamline training.
Dive Insight:
Ahold Delhaize launched the app to improve the employee experience as well as strengthen cross-functional collaboration, the company wrote in a Thursday LinkedIn post.
The app “is an exciting step forward in delivering a modern, omnichannel associate experience that allows associates to choose how they consume information. The app reinforces our commitment to communication and collaboration as we continue to enhance the connected and engaged culture we have at Ahold Delhaize USA,” Christy Phillips-Brown, ADUSA’s vice president of communications and omnichannel service center, said in a statement.
Along with delivering important updates and resources to employees, the app also lets staffers share photos and make local updates that their co-workers can then comment on and react to.
Currently, ADUSA Connect is only available to Ahold Delhaize USA Services associates, according to the grocer.
Other grocers have launched similar employee apps.
Earlier this year at the National Retailer Federation’s Big Show in New York City, Kroger detailed Sage, its virtual AI assistant for store-level staffers that provides them with a single point of access to check their shift schedule, request time off, set shift availability and view their pay stubs. Similarly, Hy-Vee, through a partnership with Workday, developed a mobile app that lets its staffers access important information, such as payroll, noting at NRF that this app replaced what it called a previously “fragmented” system.
Meanwhile, Sprouts’ new employee app gamifies training by giving its workers “bite-sized” training content. The specialty grocer has seen a 93% to 94% utilization rate, an executive for the company said at NRF.
