Introducing great-tasting Arla Cheddar Cheese in mild, medium and sharp. Our cheddar comes in three convenient formats — slices, snacks and shreds.
With no artificial flavors or preservatives, shoppers can feel good about serving Arla Cheddar Cheese to the whole family. Our deliciously simple cheese is made from one of the world’s best foods – milk. We work side by side with our farmers at our dairy in upstate New York and know the path our milk has traveled. Best yet? Arla’s got all the qualities that consumers are clamoring for at their grocery stores.
Arla’s difference is in the taste. But don’t take our word for it.
Great Taste: Starting with high-quality milk leads to high-quality cheese. Self and People recognized Arla for our award-winning cheeses and that’s recognition that matters to consumers.
Simple Ingredients: Our cheese is just cheese. No artificial preservatives or artificial flavors.
Transparency: We aren’t just a brand. We are the producer, manufacturer, and can control the supply chain and trace our milk back to the farm that it came from, so consumers can feel good about how our cheese is made.
Arla Cheddar Cheese + Key Changes in the Category
Across the cheese category a key driver of change is consumer desire and demand, which runs the gamut from demanding cleaner labels to greater transparency. Arla came into the conversation at the right time. While many brands needed to change to meet consumers needs, Arla® didn’t have to. We are a 136-year-old dairy farming co-operative that has always made great tasting products from simple ingredients.
Arla + Category Leader
In late 2015, Arla Foods expanded its product portfolio under the Arla brand, and directed its focus to include products in the dairy aisles, where 92 percent of U.S. cheese volume is sold.
Though a relatively new player, sales of Arla’s sliced-cheese product quadrupled, catapulting the company into the No. 6 spot among sliced-cheese brands, and ringing up over $10 million in sales¹.
Arla + Future Growth
Americans are eating more cheese than ever before and we expect that to continue to grow, particularly with all of the innovations taking place in the category. According to the USDA, cheese consumption has grown 43 percent over the past 25 years. Convenience is driving the category in many ways. Just look to the fact that shredded cheese has become a household staple, accounting for more than a quarter of category share.
Given our heritage in the dairy category, history of simply delicious products and control of the supply chain, Arla® is well positioned to capitalize on the category growth and consumer trends.
Arla® has a great story to tell from the farm to the fridge. And today’s consumer wants to know more about the products they’re feeding their families and the companies that make them. For free samples of Arla’s award-winning cheddar, contact:
Director of Trade Marketing Marlo Yates at Arla Foods
Phone: 908-542-2332
Email: [email protected]
¹Source: Nielsen Scan Data: Total xAOC; Latest 52 Wks compared to Latest 52 Wks 2 YA w/e 08/13/18
