Inverness, IL – 6th May, 2025 — RSA America, a leading retail technology partner empowering independent grocers, is excited to announce a strategic partnership with Harding's Friendly Markets. This collaboration marks a significant step toward digital transformation as Harding’s embraces RSA America’s comprehensive suite of solutions—including the Always On Grocery (AOG) platform, BrandAiQ insights solution, Digital Couponing, and a robust Loyalty Program. 

With over 75 years of history in serving local communities, Harding's Friendly Markets is elevating its customer experience by integrating powerful technologies that enable personalized shopping, intelligent promotions, and real-time digital engagement. 

“We’re thrilled to welcome Harding's Friendly Markets into the RSA America family,” said Rob Belcore, Co-Founder & CCO of RSA America. “This partnership reflects our shared vision of helping independent grocers thrive in today’s competitive landscape through smart, scalable, and shopper-centric digital innovation.” 

The partnership includes, 

Always On Grocery (AOG): A white-labeled e-commerce solution tailored for seamless web and mobile shopping experiences. 

BrandAiQ: A powerful brand engagement and analytics platform that helps Harding's Friendly Markets deliver smarter promotions and unlock deeper shopper insights. 

Digital Couponing: Easy-to-access manufacturer and retailer coupons available right from Harding’s mobile app and website. 

Loyalty Program Integration: Personalized deals and rewards to recognize and retain loyal customers while driving basket growth. 

Harding's Friendly Markets’s adoption of RSA America’s platform not only enhances the digital customer journey but also empowers store teams with real-time data for improved decision-making and operational efficiency. 

“At Harding’s, we’re always looking for innovative ways to deepen our connection with our customers and enhance their shopping experience. Partnering with RSA America to launch our new loyalty program and digital marketing platforms is a major step forward. Their expertise and technology allow us to deliver more personalized, engaging, and rewarding experiences for our shoppers—both in-store and online”, said Lori Marshall, VP Marketing at Harding's Friendly Markets. 

As Harding's Friendly Markets continues its digital journey with RSA America, both organizations are committed to innovating together—delivering smarter shopping experiences and future-ready retail solutions.