For Immediate Release
Lowes Foods Becomes First Healthy Family Project Retail Partner to Integrate Brands Across Store
21 Health-Conscious Food Brands Celebrate Season of Sharing Providing 525,000 Meals*
Reidsville, GA – Dec. 20, 2023 – This holiday season, Healthy Family Project and Lowes Foods partnered with 21 health-conscious brands for the first-ever Season of Sharing, providing 525,000* meals to local Feeding America® food banks.
The campaign, focused on giving back while providing shoppers with healthy recipe inspiration, featured signs in more than 81 Lowes Foods stores near partner food brands. The signs featured QR codes leading shoppers to a free bi-lingual eCookbook with holiday inspired recipes, and nutrition tips highlighting campaign partners. Products were prominently featured in Season of Sharing themed weekly ads for the length of the campaign.
“It is important to us at Lowes Foods to look for ways to make the largest possible impact in our community. For this campaign, that meant expanding outside of produce to include health-conscious brands throughout the store,” said Patrick Eisinger, produce category manager at Lowes Foods. “We are extremely excited to provide 525,000 meals to local Feeding America food banks.”
In an effort to generate a buzz internally at Lowes Foods, store employees were encouraged to submit photos of their store’s signage for a chance to win $100 plus $100 for the charity of their choice. Throughout the campaign 136 photos were submitted through the submission portal and one winner from each participating store department will be selected – dairy, meat, produce and center store.
Health-conscious food brands supporting the Lowes Foods Season of Sharing campaign included: Bolthouse Farms, Chobani, Chosen®, Crispy Green, Fresh Express, Garden Fresh Gourmet®, Fresh Gourmet®, Health-Ade, Honest Kids, HORMEL® NATURAL CHOICE®, Litehouse, Little Potato Co., nasoya®, New York Apple Association Inc., Natural Delights®, Shuman Farms, Southmill Champs, Teddie All-Natural Peanut Butter, Uncle Matt’s Organic, Wholly Guacamole, and POM Wonderful.
In addition to in-store awareness, the campaign sponsors were featured in a Giving Tuesday Healthy Family Project hosted Instagram Live where viewers were able to shout out their personal favorite charities for multiple $100 donations. Partner brands were also highlighted across Healthy Family Project social media platforms throughout the campaign.
"We were thrilled to venture into this new initiative of cross-merchandising with departments beyond produce," expressed Trish James, vice president Healthy Family Project. "While our foundation lies in produce, it's crucial to acknowledge other wholesome items throughout the store that complete well-balanced and nutritious meals for families."
44 million people in the United States are food insecure, including 13 million children, according to a report recently released by the USDA. The produce partners aligning with this campaign are making an impact in Lowes communities to fill this need through meals.
For more information about the Lowes Foods Season of Sharing campaign, visit healthyfamilyproject.com
*Every $1 donated to Feeding America helps secure at least 10 meals on behalf of member food banks.
About Healthy Family Project
Healthy Family Project believes in creating a healthier generation. As a cause marketing organization, Healthy Family Project creates programs, like Produce for Kids, that provide easy, fun, and inspiring recipes and healthy ideas. Since its creation in 2002 by Shuman Farms, Healthy Family Project has raised more than $7.5 million to benefit children and families and provided 21.6 million meals through Feeding America. To learn more about Healthy Family Project and healthy eating, visit healthyfamilyproject.com.