OneSpace, a leading digital shelf optimization and distribution business in the consumer packaged goods (CPG) sector located outside of St. Louis, has announced its acquisition by Ascential plc (LSE: ASCL.L). Ascential, which is headquartered in London, U.K, delivers specialist information, analytics and ecommerce optimisation platforms to the world's leading consumer brands and their ecosystems.
OneSpace joins the likes of Flywheel and Edge by Ascential under Ascential’s Digital Commerce Business Unit. Working together, these businesses will drive the measurement, optimization and execution of digital commerce growth for their clients and partners, including several of the world’s top brands.
Serving some 60 CPG customers in the U.S. market, OneSpace helps brands achieve their ecommerce goals by managing product-specific content catalogues, enabling the creation of original material and customization of content across multiple products and marketplaces.
Duncan Painter, CEO of Ascential, said, “OneSpace’s expertise in content optimisation complements the leading execution capabilities we already possess within Digital Commerce. In particular, its content optimisation product set provides clear cross-selling opportunities for our Edge and Flywheel businesses, while the global reach of our Digital Commerce business overall offers a route to further accelerate OneSpace's growth.”
By combining their teams and expertise, OneSpace and Ascential can draw from a rich pool of recognized capabilities to solve problems in a way that is personalized, intelligent and consultative, and that leverages both quantifiable creativity and hard data trends.
Stephanie Leffler, founder and CEO of OneSpace, says of the joining of these companies, "It’s our belief, as well as that of Ascential's, that this is a natural and strategic fit for the continued success of OneSpace. The future of OneSpace is at a very pivotal and promising point, and our alignment with Ascential will enable us to scale more quickly by leveraging their investment resources, expertise, numerous complementary business units, and global footprint.”
OneSpace previously completed a Series B round of funding led by Lewis & Clark Ventures with participation from Highland Capital in 2016 coinciding with the expansion of its product suite and announcement of its then-new company name and brand identity; the company had formerly operated under the name CrowdSource. Today, OneSpace continues to be recognized as one of the best places to work in the Greater St. Louis area.
About OneSpace: OneSpace is a leading digital shelf optimization company based in Swansea, Illinois. They provide a suite of tools and services to help CPG brands win top position on the digital shelf by increasing organic search visibility and conversions across multiple online retailers.
Since 2012, our solution has been an operational cornerstone for the world’s largest online retailers, including Instacart, Office Depot, Chewy, Lowe’s, Overstock and more. Today, it’s being used to power ecommerce operations on Target, Walmart, Amazon and more for some of the world’s most successful brands. Our clients include the world’s leading online brands and retailers — including names such as Purina, Nestlé, Anheuser-Busch, Campbell’s Soup Company and Smithfield.
About Ascential: Ascential delivers specialist information, analytics and ecommerce optimisation platforms to the world’s leading consumer brands and their ecosystems.
Our world-class businesses improve performance and solve problems for our customers by delivering immediately actionable information combined with visionary longer-term thinking across Digital Commerce, Product Design and Marketing. We also serve customers across Retail & Financial Services.
With more than 2,000 employees across five continents, we combine local expertise with a global footprint for clients in over 120 countries.
Ascential is listed on the London Stock Exchange.
For more information, contact Amanda Wolff, CMO of OneSpace