New York, NY, June 15th, 2021 - WeStock has partnered with the fast-growing, Denver-based convenience chain Choice Market to roll out crowdstocking in all their stores.
Crowdstocking is a retail concept pioneered by WeStock that lets customers vote on which products make it on the shelf at their local stores. Through first-party data capture, WeStock is able to identify which items are trending in a certain geographic area and match those products to available shelf space at their retail partners.
When a product hits the shelf, WeStock notifies and rewards the shoppers who have asked for it. This ensures that both the brand and the retailer have a successful launch while creating a truly one-of-a-kind experience for the shopper.
“We are thrilled to be working with Choice Market to bring crowdstocking to Denver. We know post-pandemic that retailers are looking for creative ways to engage shoppers in-store and we believe that crowdstocking can be the solution,” said Cameron McCarthy, WeStock CEO.
Cameron added, “Choice Market is the perfect partner given how fast they can move on new items and how engaged their current customer base is.”
The community-curated product sets will go live on July 16th. Shoppers will also be able to discover potential new brands and vote for the next product set by scanning QR codes in-store.
“We are truly looking forward to partnering with WeStock in Denver and to deeper connect the dots between our customers and local products that they want to support.” Mike Fogarty, Choice Market, CEO
WeStock works with over 400 brands across the country and has captured over 70,000 shoppers nationwide. WeStock has plans to grow to five other major markets by the end of the year and nationwide by 2022.
WeStock converts customers that love your product into authentic and actionable data that helps your brand get on shelf and stay there. Growing your brand in retail is hard and that’s why we’re here to help. WeStock transforms your brand awareness into retail success, by seeing exactly where your customers shop. We do this by providing you with tools that capture consumer demand for your brand as you build your online audience. WeStock is now aggressively partnering with retailers in an effort to push crowdstocking in-store. A retail concept that matches open shelf space with trending products.