Grocer Box Partners with Eataly Toronto to Help Scale Its E-Commerce and Delivery Platform

March 12, 2021

Grocer Box, a service specialized in building custom designed and branded online stores for independent grocers, integrated with city-wide delivery and marketing management, is announcing its partnership with Eataly Toronto, the Canadian flagship of the immersive Italian marketplace. The partnership means that Grocer Box is involved in the outgoing management of Eataly’s online store and its overall e-commerce presence and strategy, in addition to driving increased online sales.

Having initially gone live in October 2020, Eataly Toronto is officially giving the green-light to Italian food-loving shoppers — the site is running without a hitch.    

In addition to managing Eataly Toronto’s online store — setting it up with the ability to ship items not only throughout the Greater Toronto Area on demand, but also across Canada — the e-commerce platform assisted the retailer in its online marketing.

“This is the first time Eataly has been able to put together an e-commerce platform in Canada that gives customers, especially during COVID, access to all of the grocery products they have in store,” founder and CEO of Grocer Box Shival Pawria says. Eataly has 5,000+ grocery products in store, including a butcher shop, seafood counter, and artisanal cheeses and meats, among products from across Italy and Canada. “Wherever you are in the GTA, you have access to all of these authentic, high quality products for which Eataly is known,” Pawria adds, noting this is especially exciting for those who have never experienced Eataly before.

The partnership will help Eataly Toronto grow its revenue, adding to its top-line sales and allowing it to expand its market.

“From day one, Grocer Box has been a great partner in creating our online marketplace,” Eataly Toronto Managing Director Nico Dagnino says. “Their platform has given us an added revenue channel and the process to bring it to market was seamless.”

Grocer Box, too, is optimistic about this partnership. “We're excited to work with this international company that carries such a variety of high-quality products,” Pawria says. “In addition to growing their market in Toronto, we look forward to helping them expand across Canada moving forward.”

Eataly was established in Turin, Italy in 2007, and now has markets across 11 countries. In addition to providing authentic Italian products, the marketplace provides customers with educational resources such as cooking classes, and the opportunity to dine at several restaurants.