PRESS RELEASE FROM YERBAÉ, LLC

Yerbaé Sparkling Water Announces Equity Crowdfunding Campaign on StartEngine

Posted Sep 25, 2020

Scottsdale, September 25, 2020 – Yerbaé Enhanced Sparkling Water has announced the start of an equity crowdfunding campaign on StartEngine.com. The campaign goes into effect on Friday, September 25, 2020 and Yerbaé is welcoming their customers, business partners and all investors to participate in this new opportunity.

Yerbaé Enhanced Sparkling Water is a plant-based beverage characterized by non-GMO and gluten-free ingredients. It contains Yerba mate, a South American herb which is best known for stimulating the body and mind. The plant-based healthy alternative beverage is a fast-growing contender in the functional beverage space. Both the 12oz and 16oz line have zero calories and zero sugar, allowing options for both keto and gluten free diets.

With StartEngine, Yerbaé is committed to breaking the mold on the traditional ways of raising capital in the beverage business. Todd Gibson said, “Our company has raised over $6MM to date following the traditional path of friends & family as well as venture capital. However, the world is changing and the emergence of app-based investing[AS1] , like StartEngine, provides a viable means for fundraising with an expansive network of motivated investors that would typically not have the opportunity to participate in growth stage companies. We are not aware of any mainstream beverages that have explored this route of fundraising, we could not be any more excited to blaze the trail and open an entirely new marketplace for fundraising[AS2] .”[AS3]

Since launching in 2017, the brand has sold more than 10,000,000 cans across the country. There has been significant growth in all areas of the business through the help of their current distribution partners such as Hensley Beverage in AZ, Columbia Distributing in the Northwest, Lakeshore Beverage in IL and many others. The brand has also recently launched new relationships for distribution with Pepsi New York and Pepsi Bottling of North Carolina to expand reach on the East Coast. Yerbaé is selling direct to consumers and has experienced year over year growth of 237% (as of June ‘20) on Amazon alone and expect that business to continue to rise.

Speaking on this new opportunity, co-founder Karrie said, “we are happy that we can allow our customers and the general public to invest in our company. Those that are passionate about our brand now have the opportunity to become part of it and we are so excited to be able to present this opportunity to our most loyal customers.”

 

 

About Yerbaé: In 2017, co-founders Todd and Karrie Gibson decided to share their vision with the world of bringing people a clean beverage that provides a purpose in people’s lives. This vision led them to the creation of Yerbaé. This company has become an industry pioneer by re-introducing the world to one of our signature ingredients, Yerba mate. This herb allowed us to transform what an enhanced sparking water can do for people. Yerba mate has special properties such as antioxidants and caffeine, that helps stimulate the body and mind. For further information, please visit, www.startengine.com/yerbae.

 

 

About StartEngine: StartEngine is a leading equity crowdfunding platform in the U.S., where everyday people can find and invest in early-growth companies and startups. StartEngine has helped more than 375 companies raise $200M+ from a community of over 275,000 prospective investors. Based in Los Angeles, the company was launched in 2015 by Howard Marks, co-founder of Activision, and Ron Miller.

StartEngine is committed to revolutionizing the ways companies raise capital through the JOBS Act and helping entrepreneurs achieve their dreams. StartEngine Crowdfunding Inc. is not a broker-dealer, funding portal or investment adviser. StartEngine Capital, LLC is a funding portal registered with the US Securities and Exchange Commission (SEC) and a member of the Financial Industry Regulatory Authority (FINRA). StartEngine Primary LLC is a broker-dealer registered with the SEC and FINRA/SIPC.