Dive Summary:
- Wrigley announced Wednesday that it would temporarily suspend sales and marketing of Alert caffeinated gum until the U.S. Food and Drug Administration completes its investigation into the safety of caffeine-added foods.
- Wrigley President Casey Keller said the decision to remove the gum--which has the caffeine equivalent of half a cup of coffee in a single stick--from the market was made "out of respect" for the FDA to give it time to regulate products in the category.
- FDA Deputy Commissioner of Foods Michael Taylor praised the decision for its display of leadership and commitment to public health.
From the article:
... "After discussions with the FDA, we have a greater appreciation for its concern about the proliferation of caffeine in the nation's food supply," Keller said in a statement to The Associated Press. "There is a need for changes in the regulatory framework to better guide the consumers and the industry about the appropriate level and use of caffeinated products." ...
