Dive Summary:

• Available exclusively at Target, Watermelon Oreo cookies will be around for the summer, testing out a new limited edition flavor for the famous cookies.
• The cookies feature pink and green creme filling between two vanilla cookies, continuing a seasonal series of release at Target that has previously included birthday cake, candy corn and Creamsicle Oreos.
• The flavor will be something untested for consumers, but Lisa Scherzer at Yahoo! Finance reports that line extensions such as this one add excitement and more reason for consumers to stay loyal to certain brands.

From the article:

... “These line extensions have been happening for quite some time and will continue to happen. It brings excitement to a category and brings consumers to a particular aisle in the grocery store,” says Erin Lash, a senior equity analyst at Morningstar who covers consumer product companies. Consumers are still keeping a tight grip on their wallets, and have even shown more willingness to trade down to lower-priced offerings, Lash says. ...