Dive Brief:
- Unilever is suing the Bill Gates-funded food company Hampton Creek for it not containing eggs - what it calls a "defining ingredient in mayonnaise" - thereby falsely advertising its popular "Just Mayo" item.
- The vegan-friendly, plant-based product has been on store shelves in Wal-Mart, Costco, Whole Foods, and more, competing with Unilever's Hellman's and Best Foods brands.
- Unilever is looking for an injunction against Hampton Creek, according to Fortune, blocking what appears to be its core marketing strategies.
Dive Insight:
Hampton Creek has sure been giving Unilever a run for its money. No matter how this suit plays out, it's safe to say there will be larger discussions about what defines mayonnaise that could change the way the condiment is both made and advertised.
