- Paul Polman, the CEO of Unilever, recently released a statement lauding the Magnum ice cream brands as one of the greatest success stories in the history of consumer goods.
- While seemingly quite superlative, the brand has more than doubled it's revenue to over $1 billion in just four years.
- Polman attributed this success to inventive marketing, finding a lucrative niche and having an excellent product.
From the article:
Sales of upmarket ice cream brand Magnum have almost doubled to more than €1billion in the four years since Paul Polman took the helm at Unilever, making it "one of the greatest success stories… in the history of consumer goods", he said yesterday.