Dive Summary:
- The Cheesecake Factory has announce plans to begin a licensing agreement with Alsea to bring the franchise to Latin and south America.
- As it stands now, the deal will mandate 12 new restaurants over the next eight years in Mexico and Chile, with the option to expand across South America.
- The Cheesecake Factory is focusing on expanding its footprint as its American business has reach a saturation point. It has high hopes for this international expansion.
From the article:
The agreement provides for the development of a minimum of 12 restaurants over an eight-year period throughout Mexico and Chile with the potential to expand the agreement to four other countries- Argentina, Brazil, Colombia and Peru. The first restaurant is expected to open in Mexico City by early fiscal 2014.