Dive Summary:
- YouGov BrandIndex has announced its annual ranking of the 10 best-perceived beers.
- YouGov BrandIndex asked adults age 21 and older whether they'd heard anything positive or negative about specific beer brands, measuring the scores on a scale of -100 to 100.
Here's BrandIndex's beer brand Buzz score rankings for 2013:
- Samuel Adams — 17.8
- Budweiser — 11.7
- Dos Equis — 10.5
- Bud Light — 9.4
- Corona — 8.4
- Heineken — 7.9
- Guinness — 7.8
- Stella Artois — 7.3
- Yuengling — 6.4
- Coors Light — 6.4
From the article:
"... All major beer brands were measured using YouGov BrandIndex’s Buzz score, which ask respondents: 'If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?' All results reflect adults age 21 and over.
YouGov BrandIndex measurement scores range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback. ..."