Dive Brief:
- On March 4, Stonyfield and Happy Family announced a partnership to bring out a cobranded line of yogurts for babies, toddlers, and kids in pouches this summer.
- This represents the first collaboration of this type for both brands, combining the leading name in organic yogurt with the leading name in organic baby food.
- The Stonyfield & Happy Family yogurt pouches are guaranteed free of BPA. What they contain are guaranteed to be organic, non-GMO, and free of toxic-persistent pesticides, artificial hormones, and antibiotics.
Dive Insight:
This product covers all the bases for current concerns in the food supply combined with convenient, recyclable packaging. Certainly, consumers who demand non-GMO and antibiotic-free products would insist on such standards for their babies and young children.
The press release for the partnership included a quote from Dr. Bill Sears, one of America's best known pediatricians: "Yogurt is a perfect, nutrient-dense food that can grow with your baby from a first food to a healthy lunchbox snack. I always recommend choosing an organic option and Stonyfield's YoBaby, YoTot and YoKids yogurt pouches are wonderful sources of protein, balanced fats, carbohydrates, and minerals to aid growth and development."