Dive Summary:
- Starbucks recently announced that it will merge with Teavana for $620 million in cash by the end of the year.
- The company hopes to expand the Teavana brand into a global chain, adding to the 300 kiosks and loose leaf teas tea business that Teavana currently has.
- This merger will pair Starbuck's real estate and marketing prowess with Teavana's global sourcing and industry leading storefront economics.
From the article:
Starbucks has entered into a merger agreement to acquire Teavana Holdings, Inc., for approximately $620 million in cash. The transaction, expected to close by the end of the year, will vault the company into a leadership position of world’s second-largest beverage category.