Dive Summary:
- This summer, Kellogg Co. will launch a new line of diet-friendly quinoa-based hot cereals called "Special K Nourish."
- The release will come accompanied by Special K Nourish cereal bars and Kellogg's Breakfast To Go Shakes, all of which boast high-fiber and high-protein benefits.
- Here's a look at the Special K Nourish packaging:
(Image credit: Special K)
From the article:
"... Special K's evolution to stay relevant is critical for Kellogg. The company, which also makes Frosted Flakes and Eggo waffles, has been struggling to grow cereal sales at a time when Americans are looking for more on-the-go options. Over the past decade, for example, sales of cold cereals in the U.S. have grown just 6 percent to $8.9 billion, according to the market researcher Euromonitor International. ..."
