A ShopRite location in Livingston, New Jersey, opened a revamped kosher section last week that offers an assortment of foods that is more than 50% larger than what the supermarket previously offered, according to a Friday press release.
The expanded department consolidates the store’s kosher categories, including deli, meat, dairy, grocery, frozen and seafood, and features hundreds of new items.
The store’s kosher grocery aisle has grown from 65 feet to 150 feet in length and features more than 1,500 items, compared with 800 prior to the expansion project. In addition, the Livingston ShopRite’s kosher dairy section offers 80 new options, including cheeses, herrings, spreads and desserts, according to the announcement.
The Livingston ShopRite is operated by Village Super Market, which owns 29 ShopRite locations in New Jersey, Maryland, New York and Pennsylvania. Village Super Market also runs grocery stores in New York under the Fairway Market and Gourmet Garage banners.
The sharp expansion of the Livingston ShopRite store’s kosher selection reflects its location in Essex County, New Jersey, an area about 20 miles west of New York City that has a high concentration of Jewish residents. Nearly 40% of households in the county were Jewish as of 2020, according to statistics compiled by the Maurice and Marilyn Cohen Center for Modern Jewish Studies at Brandeis University.
According to data from Star-K, an organization that certifies foods that meet kosher standards, there are about 12 million kosher consumers in the U.S.
Village Super Market is among dozens of retailers that are members of grocery cooperative Wakefern Food Corp. Wakefern, which spans grocery banners that also include The Fresh Grocer, Gourmet Garage, Fairway Market and Dearborn Market, said last month that it brought in retail sales of $20.7 billion during fiscal 2025, a 3.1% year-over-year increase.
