Dive Summary:

• A recent study by the Organic Trade Association (OTA) showed that 81 percent of Americans purchase organic items at least some of the time.
• Carolyn Lane, Vice President of Operations for Kreekeh Foods, Inc., and Nature’s Organic Grist, LLC told Food Manufacturing she believes the organic movement is a result of shoppers wanting natural and locally grown products.
• Because the USDA regulates organic label food it is harder for producers to market food as organic then just as natural or local.

Dive Insight:

Companies are increasingly trying to get into the organic food movement. Target recently launched a new store, Simply Balanced, which is an organic and natural store. Many companies that haven’t embraced the all organic trend just yet are taking smaller steps such as refusing to use ingredients from cloned animals in their products or foods that contain GMO ingredients.