Dive Summary:
- Rhode Island based Narragansett Brewing Co. is capitalizing off the popular Discovery Channel event “Shark Week.”
- The company is re-releasing a can design that appeared in the 1975 Steven Spielberg blockbuster "Jaws," which featured a lead character crushing the 1970s-era beer can against his forehead in one prominent scene.
- Aside from producing its beer in Providence, Rhode Island, Narragansett brews in Rochester, New York and Buzzard Bay, Mass.
(Image credit: Narragansett Beer)
From the article:
...The company says the retro design depicting a ship and a red diagonal stripe is being re-released temporarily in honor of the Discovery Channel's "Shark Week," which began Sunday. ...
