Dive Summary:
- A new Hartman Strategy report shows packaged food and beverages volume falling in U.S. supermarkets and discount channels.
- The report shows around 20% of sales volume in low-velocity categories that aren't taking advantage of shelf space, with growth slower in lower income markets.
- The report also offers strategies for "re-imagining" supermarkets and lists the fastest growing packaged foods and beverages include healthy beverages, snacks and contemporary ingredients for simple meals
From the article:
... "Pantry-stocking categories are not driving supermarket growth as volumes continue to migrate to discount channels," said James Richardson, Ph.D., the top executive at Hartman Strategy and author of the report. "What we believe is that CPG (consumer packaged goods) companies can partner with supermarket chains, large and small, to reverse the channel decline." ...
