With summer around the corner, Price Chopper and Market 32 are adding digital games to their lineup of seasonal promotions to entice customers.
The grocer’s summer campaign this year includes the “Summer Doubler,” which gives members of its AdvantEdge Rewards program the opportunity to earn double points on qualifying purchases and spins of a digital carnival-style wheel for the chance to win up to 500 points.
The summer campaign, which started on Memorial Day and runs through Labor Day, will also include deals on seasonal grocery items, sweepstakes and recipes such as watermelon cucumber salad and Tuscan herb pork tenderloin.
Loyalty members can earn double points on qualifying purchases from June 1 to Sept. 1.
Certain items such as alcoholic beverages, tobacco products, gift cards, prescriptions and online catering orders are excluded from Summer Doubler eligibility.
Customers can redeem points for different perks, such as 100 points for one sweepstakes entry or 400 points for a magazine subscription. They can play the spin-the-wheel game twice during the summer, and they’ll earn at least 100 points each time they do so
Market 32 and Price Chopper said that coupling the seasonal campaign with gamification and the chance to earn more points is a key way to drive loyalty, fuel sales and boost digital engagement among customers.
“We’ve seen consistent sales increases from points multiplier promotions through the AdvantEdge Rewards program during the past few years,” Blaine Bringhurst, president of Market 32 and Price Chopper, said in a statement. “This year, we are elevating the concept by weaving in gamification to drive engagement.”
Market 32 and Price Chopper partnered with Konekt.io, a tech provider of payments, loyalty and prepaid services, to launch the seasonal campaign, according to the announcement.
“Like many retailers, we see that our most engaged digital customers are also our highest spenders. We’re committed to continually enhancing the value we deliver to them through our AdvantEdge Rewards program,” added Bringhurst.
Price Chopper and Market 32’s summer campaign marks the latest effort by a grocery company to add gamification to boost digital engagement among shoppers.
Instacart added games and personalized coupons to its smart carts late last year, and Icelandic grocer Samkaup recently expanded its in-app games that give loyalty members the chance to win free products each week when a different game becomes available to play.
Albertsons has run online and in-app games during the summer that let players earn “game plays” that then unlock mini games, recipes, digital coupons, sweepstakes entries and prizes.
