Dive Summary:
- In response to a crazy and viral internet joke from this past summer, Pizza Hut released 110 bottles of "Eau de Pizza Hut" a perfume smelling of fresh dough.
- The bottles went to 110 different people on Facebook who originally responded to the joke, to commemorate Pizza Hut Canada gaining its 100,000th friend.
- Pizza Hut, who actually hired a real aromachologist (perfume blender), said it experimented with several other scents including cheese and pepperoni, however these were thought to be, to put it lightly, unpleasant.
From the article:
D’Cruz also said in the news release that the chain has no plans to market the scent en masse. But if the Internet buzz is any indication, consumers are hungry for more. Pizza Hut Canada’s Facebook wall is plastered with comments from eager buyers such as Theresa Naser Morlan, who writes that she would “do anything to get one.” One blogger already has posted a list of “ten other food fragrances I’d like to see bottled,” including pad Thai, spaghetti Bolognese and cheeseburger.
Burger King beat her to the last one. It retailed its meat-flavored body spray, Flame by BK, for $3.99 a bottle in 2008.
