Dive Summary:

• A study conducted by Cornell and Michigan Universities, published in the journal Appetite has shown that foods labeled as 'organic' may be at a disadvantage.
• The study revealed that while organic foods were almost universally perceived as healthier than conventional foods, they were also seen as much less tasty overall.
• With current advertising and farming trends as they are, this new study poses a major obstacle that organic manufacturers must overcome.

From the article:

Another interesting finding occurred when participants were asked to pre-judge the effectiveness of a functional drink designed to alleviate malnourishment. Those high in environmental concern, who the researchers say will typically evaluate organic products more positively, still judged the drink to be less effective when they were told it was “organic.” This effect might be attributed to the idea in consumers’ minds that certain non-organic “additives” promote the effectiveness of such products.