Dive Summary:
- The soda ban instated by Mayor Bloomberg has had to face stiff opposition in New York Courts as of late.
- Lobbying groups including the Beverage Association of America and other industry groups have filed lawsuits to postpone the ban or get it thrown out all together.
- The Bloomberg administration is not giving up, however, and the legal battle seems like it will be long and quite drawn out.
From the article:
"There can be no health-based reason to rush to enforcement when every convenience store, grocery store, market, and gas station in New York City will be allowed to continue selling beverages in any size, such that thousands of alternative locations will remain available for individuals to obtain the beverages they want in the size they want, including containers greater than 16 ounces," wrote Latham & Watkins, LLP attorney James Brandt, who is representing the American Beverage Association in the lawsuit.