Dive Brief:
- Arguments began yesterday before the Court of Appeals in Albany over New York City's call to ban the sale of large sodas.
- Bill de Blasio, who became mayor of New York in January, has supported the campaign by predecessor Michael Bloomberg to fight obesity by limiting the size of sugary drinks sold in restaurants, street carts, movie theaters, and other businesses in America's most populous city.
- Attorneys representing a coalition of the beverage industry, unions, and others opposed to the ban have asked the court to prevent the limits from being implemented.
Dive Insight:
With multiple players affected by this ban, from consumers to retailers, it isn't an easy issue to resolve.
Perhaps that's why the ban has already seen arguments in lower courts twice, both times being ruled unconstitutional. And perhaps that's why there were loads of harsh questions directed at both sides by the justices.
A decision is expected in 30 to 90 days.