What do a new Pepsi beverage for India and beer made by former baseball star Frank Thomas have in common? This week, both of them landed among Food Dive's Flavors of the Week picks for the food and beverage industry's more intriguing product launches. Want to know why? Check out the details on Atom, MVP and more below:
1. PEPSI ATOM FOR INDIA
Company: PepsiCo
PepsiCo's India branch is launching Pepsi Atom, a new soda product specifically "developed for the Indian consumer," according to PepsiCo India beverages CEO Gautham Mukkavilli. Pepsi Atom will come in a 25 cl. can, a 50 cl. PET bottle and a 20 cl. glass bottle.
(Image credit: PepsiCo)
2. BIG HURT BEER MVP
Company: Big Hurt Brewing Company
After the release of the original Big Hurt Beer, the company is seeking to expand into the national market with the launch of its Big Hurt Beer MVP. The company is inspired by and partnered with former Chicago White Sox slugger Frank "Big Hurt" Thomas, who spoke of his experience making the beer, "It's a long, difficult process. It's almost like being a chemist."
3. ICEMAN AND STRAWMAN ANGRY ORCHARD CIDER
Company: Angry Orchard Cider Company
The Angry Orchard Cider Company is launching two new products, the Angry Orchard Iceman and the Angry Orchard Strawman. Made with apples from Italy and France, both new ciders come in 750 ml. glass bottles and with an elevated 10% alcohol content by volume. The Strawman is "farmhouse cider" with "ripe apple, vanilla and honeysuckle flavors" while the Iceman is "inspired by traditional Quebec ice ciders" and contains "crisp apples with notes of caramel and toffee."
4. CHOCOLATE AND GOLDENBERRY COCONUT WATER POWDER
Company: Navitas Naturals
Navitas Naturals has announced the launch of two new coconut water power flavors, chocolate and goldenberry. Available in a 5.8 oz. bag for $19.99, the new organic, gluten-free and non-GMO powders are made with coconut and camu camu, a superfruit from the Amazon.
5. MOCHA SYRUP
Company: Bosco
Bosco is launching its first new syrup flavor in nearly a decade. Made with coffee extract and cocoa, Bosco's Mocha Syrup will come in a 22 oz. bottle and will be sold for $1.98 in 530 Wal-Mart stores across the Northeastern U.S.
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