Dive Summary:
- PepsiCo terminated rapper Lil Wayne's Mountain Dew endorsement over his controversial lyric "Beat the p---- up like Emmett Till" from Future's "Karate Chop (Remix)."
- Emmett Till was a 14-year-old who became a civil rights icon after being beaten beyond recognition for allegedly whistling at a white woman in Mississippi in 1995, and the rapper originally came under fire from the Till estate for the crude lyric in February.
- PepsiCo's dropping of Lil Wayne followed its decision last week to pull ads directed by Odd Future's Tyler, the Creator.
From the article:
... "We do not plan any additional work with Lil Wayne moving forward," a rep for the soft drink giant said in a statement to MTV News. "His offensive reference to a revered civil rights icon does not reflect the values of our brand." ...
