Dive Summary:

• Monster Energy is launching an on-pack promotion throughout May and June that gives customers a chance to win Monster Energy team gear.
• The gear is typically only given to the company's pro riders and athletes, and customers will be able to redeem tabs for the gear through the end of September.
• In addition, the company is repeating its Win a Year's Supply promotion from last year.

From the article:

Monster Energy, distributed by Coca-Cola Enterprises, is enhancing its sales momentum via an on-pack, linked purchase promotion offering a chance to win Monster Energy team gear (usually reserved for its pro riders and athletes). ...