Dive Summary:
- Mars has added Pumpkin Spice M&M's to its candy lineup as an exclusive seasonal flavor at Target stores.
- 9.9-ounce bags of the chocolate pieces arrived for September and are priced around $3 each.
- The limited release should last until around Halloween.
(Image credit: Mars)
Dive Insight:
Target has continued to snag eye-catching food exclusives this year, with watermelon Oreo cookies and retro boxes for General Mills' revived monster cereals among its most notable gets. Meanwhile, pumpkin spice has been gaining steam with other brands in the food and beverage world, such as Campbell's Bolthouse Farms beverage label and Pringles.
