Dive Summary:
- MiO, a Kraft Foods product that makes water into juice or energy drink, has seen remarkable growth since its debut.
- To cap off a big year, MiO has landed a 30 second slot during the Super Bowl, a first for the company, and an exciting leap into the future.
- The Super Bowl has become America's largest advertising stage, so analysts at the company expect another big year from the product.
From the article:
Kraft has announced that MiO, pioneer of the fast-growing liquid water enhancer category, will debut a new 30-second commercial during the third quarter of Super Bowl XLVII on 3 February.
Doug Weekes, VP of Refreshment Beverages for Kraft, said: "Nearly two years since we launched, MiO has already proven to be a huge hit with millions of fans,"
"So it's only fitting that our game-changing liquid water enhancer will lead the new Kraft onto the world's largest advertising stage during this year's Super Bowl."
