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Majority of UK consumers use online for grocery shopping, says survey
Three-quarters (74%) of UK consumers use the Internet for household grocery shopping activity according to a study released today from Nielsen, a global provider of information and insights into what consumers watch and buy.
The 2012 Nielsen Global Survey of Digital’s Influence on Grocery Shopping surveyed more than 28,000 Internet consumers in 56 countries.
In the UK, it reveals that saving money is a major factor why consumers go online for grocery shopping-almost half (48%) look for deals, 30% go to coupon websites and 25% compare prices. Among those looking for grocery coupons, more t...
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